Strategic Resource Allocation

Learn how erroneous objectives, a lack of focus and decision paralysis can stand in the way of effective Strategic Resource Allocation (SRA), which includes the allocation of capital, marketing and R&D.  Resources should be targeted where the economics are best and where the company has adequate differentiation, but all too often they are simply smeared across the company.  Sometimes the biggest business, products or brands don’t create as much value and yet they often attract the majority of the resources.  Effective Strategic Resource Allocation assists management in knowing both where they can grow and where they should grow, and will tilt the investment rates to focus more capital, R&D and marketing resources where they can do the most good. Faster growth, greater profitability, higher multiples and superior TSRs (total shareholder returns) are the reward for companies that excel in Strategic Resource Allocation.